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Meet Demitra

Design Consultant & Activewear Specialist

I'm Demitra Catleugh, a freelance fashion designer and activewear specialist based in Dubai, UAE.

With over a decade of industry experience across Europe and the Middle East, I specialize in designing performance-led activewear collections that fuse innovation, style, and commercial precision. My expertise spans from strategic concept development to full collection execution, supporting brands that want to create premium, functional products with strong market positioning.

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As a freelance designer, I work closely with emerging and established brands to streamline their design processes, elevate product quality, and drive category growth. Whether it's men's or women's activewear, lifestyle collections, or capsule launches, I focus on delivering designs that move, both in performance and in sales.

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Based in Dubai but working internationally, I provide flexible freelance design services tailored to your brand’s unique needs. From activewear startups to global fashion labels, I help businesses bridge creative vision with real-world execution.​​

If you're seeking an experienced activewear designer in Dubai or an international freelance design partner,

let's connect.

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As seen in

Theresa M, UK

"I’ve had the pleasure of working closely with Demitra over the past three years across a range of projects. She is an exceptionally talented designer with a diverse skill set and a tireless work ethic. Her meticulous approach to research, deep understanding of the market and trends, and ability to seamlessly blend creativity with technical precision result in beautiful, functional products that truly resonate with consumers."

James C, UK

"Working with Demitra was a game-changer for our brand. They brought fresh ideas, flawless execution, and a deep understanding of what makes activewear both stylish and high-performance"

Laila A, AD

“Working with Demitra has been an amazing experience. She’s an incredibly talented and dedicated fashion designer, especially in the gym wear space. Her ability to combine the latest trends with high-performance functionality really sets her apart. Every design reflects her passion and attention to detail. I highly recommend her to anyone looking for stylish, high-quality activewear."
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