A Smarter Way to Build Activewear Collections: The 3-Part Range Strategy

When your activewear range tries to be everything at once, it usually lands… nowhere.Capsules feel disconnected. SKUs balloon. And product messaging starts to blur.

That’s why we build every collection at VIVID CONCEPTS™ using a 3-part range framework that simplifies decisions, aligns teams, and sets the stage for commercial success.

The Challenge: Too Much, Not Enough Direction

Most growing brands don’t struggle with creativity.They struggle with clarity.

Without a structured approach to range planning, teams waste time debating micro-decisions — or worse, releasing collections that feel generic, inconsistent, or over-assorted.

The solution? Anchor your collection around three clear product roles: Foundation, Core, and Lead.

The 3-Part Range Strategy for Activewear Brands

Here’s how the structure works — and why it drives results:

✔️ Foundation

Easy wins. Repeatable staples. Known margin.These are the backbone of your range — proven sellers that rarely change in silhouette but evolve with seasonal colour and print. They give your brand margin, reliability, and scalability.

Example: Black 7/8 leggings with performance compression, offered year-round.

✔️ Core

Signature fits. Your brand DNA. Performance-led.These are the styles that set your brand apart. They carry your technical story, your fit philosophy, and your materials innovation. When people think of your brand, they think of these.

Example: A sculpting sports bra with zoned support panels and branded trims.

✔️ Lead

Hero pieces. Seasonal capsules. Story-driven.These are your conversation starters — high-design pieces or seasonal drops that turn heads, drive press, and signal relevance. They don’t need to be bestsellers — but they should be memorable.

Example: A limited-edition mesh-paneled unitard inspired by runway silhouettes.

Why This Matters

A clear range structure isn’t just helpful — it’s critical for growing teams.

Here’s what it unlocks:

• Easier internal approvals (because everyone understands the role of each style)

• Smoother merchandising (clear hierarchy makes planning intuitive)

• Stronger storytelling (each piece supports the wider narrative)

• Better supplier alignment (less ambiguity in design direction)

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You get more creativity, not less — because the framework supports smart risk-taking, rather than scattered execution.

Ready to Restructure Your Activewear Range?

If your brand is navigating product confusion, creative tension, or inconsistent sales, let’s talk.

We help fashion teams simplify their range, sharpen their point of view, and build collections that perform — creatively and commercially.

👉 Visit vividconceptsdesigns.com to learn more or book a consultation.