The VIBE Collection: Athleisure with Intent

demitracatleugh
May 18, 2025
2 min read

At VIVID CONCEPTS™, we work with mid-sized fashion brands to bridge function and aesthetic through performance-led design. The VIBE collection marked a pivotal shift in one brand’s direction—its first expansion into athleisure—crafted specifically for comfort-led, low-impact movement.

This collection was created for active individuals who move between light training, recovery, and everyday wear. Designed for men and women aged 18–35, the VIBE capsule blended softness with subtle construction detailing to create pieces that perform quietly but effectively.

Design Direction: Comfort First, Without Compromise

The aesthetic leaned into refined minimalism—a soft, grounded tone designed to resonate with wearers who value ease without sacrificing identity.

Silhouettes were relaxed but intentional.
Garments layered effortlessly without feeling bulky.
The goal was simplicity, executed with precision.

This collection reflected the evolving demands of activewear consumers who wanted versatility that didn’t lean too far into performance or fashion—but struck a balance between both.

Material and Construction Features

Every design decision was built around comfort, recovery, and softness:

Loop-back jersey provided breathability with a structured hand feel
Pin tuck seam detailing added tailored definition to otherwise fluid shapes
Soft-touch suede finish tees elevated the basics without losing comfort

All trims and finishes were chosen to maintain a relaxed profile without compromising durability. This created a wearable range that could transition between lounge, commute, and light training.

Designed for a Demographic That Demands More

With a unisex audience aged 18–35 in mind, the VIBE capsule had to hit multiple touchpoints:

Visually elevated enough to wear outside the gym
Soft enough to wear all day
Built to perform at a foundational level (mobility, stretch, recovery)

The collection allowed the brand to test a new category, expand its SKU diversity, and engage with an audience seeking product that fits their real lifestyle—not just their workout routine.

Freelance Fashion Design That Supports Brand Evolution

VIBE is one example of how strategic product development can redefine a brand’s presence. As a freelance activewear designer based in the UAE, my role is to ensure design isn’t just visually strong—but aligned with commercial, functional, and cultural demands.

From first sketch to material selection, every decision is shaped by product experience.